Premium Serengeti Lager has won the top
annual Quality Award among Diageo products across Africa.
According
to the Diageo Global Beer Technical Centre (GBTC) based in Dublin,
Ireland, the brand won the accolades after a rigorous analysis.
A statement issued in Dar es Salaam today by SBL
which brews the beer brand said that the test is done after sending
samples to the GBTC on a regular basis from more than 45 breweries
across the globe which are wholly owned by Diageo or operated by third
party.
Based on these analytical and sensory results,
Serengeti Lager is the top performing beer from all the Diageo sites in
Africa for sensory and analytical compliance”, the statement says.
According
to the statement, the sensory analysis was carried out by an expert
trained panel with more than 13 years experience, who look for the ideal
levels of positive brand attributes and outstanding quality.
On his part, The Diageo Global
Technical Director, Christian van der Heide, who had travelled to
Dar es Salaam specifically to make this award said it was a big
honour for Premium Serengeti Lager to be picked for the top award.
“I would like to congratulate the
master brewer Colman Hanna, Donani Ritte, our Dar Brewer and Supply
Chain Director Mark Taylor for this delightful recognition and I do know
that consistent quality results are always a matter of great team
effort”, he said.
“Therefore, I would like to recognize all production
people at SBL today in Dar es Salaam for their brewing excellence and
unwavering attention to quality performance,” he added.
He said that consumers of Premium Serengeti Lager
can be confident that the brand is one of the best tasting and highest
quality beers across the whole of Africa. The brand has consistently won
awards in Global competitions, a testimony to its outstanding quality,
taste and refreshment.
East African Breweries Ltd (EABL), a subsidiary of
multinational brewing company, Diageo, acquired majority stake in SBL in
2010.
Since the acquisition, SBL products have
been winning consumers’ confidence and are placed among the top brands
in the market at the moment.
No comments:
Post a Comment
Tafadhari Maoni Yenye Matusi Hayatakuwa Publish Tutoe Maoni Bila Kuumiza Wala Kujeruhi Hisia Za Mtu.....@(Sponsored By Lukaza Blog)