JERUSALEM (AP) -- Facebook founder Mark Zuckerberg, meet your Israeli doppelganger: Mark Zuckerberg.
Israeli entrepreneur Rotem Guez says he has
legally changed his name to that of Facebook's CEO, a gimmick meant to
persuade the social networking site to back down from what he says are
threats to take legal action against him.
He's telling Facebook: "If you want to sue me, you're going to have to sue Mark Zuckerberg."
He says a lawyer for Facebook pressed him this
week to close his online business Like Store, calling it illegal. Like
Store promises to enhance companies' online reputations by offering
Facebook users free content only accessible by clicking "like" on the
companies' profiles.
The Israeli acknowledged on Saturday his
company violates Facebook's terms of use, but says many U.S. companies
offer similar services. Facebook declined to comment specifically on
the name change, but said it was going after those who violate the
company's terms as part of efforts to protect users.
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